media convergence in news platform and specific example
If Beckham is the brand then it is dedicated, suave and down to earth (Milligan, 2004). In fact, old and new media are merging, converging into one big network as you guys pointed out in your post. 3.39 Professor Henry Jenkins of the University of Southern California has described the relationship between media convergence and user empowerment, and its implications for traditional media companies, as follows: Convergence requires media companies to rethink old assumptions about what it means to consume media, assumptions that shape both programming and marketing decisions. In a 1976 report into Australian broadcasting, it was observed that: The public own the airwaves … [and] since frequencies are scarce, and the broadcast media are influential, to grant a broadcast licence is to bestow a privilege. And as a respond to that Twitter changed their category in the apple store from Social network site to News Platform. 3.15 Australians are also accessing the internet through higher-speed connections: 46% of household subscribers are accessing services with a maximum download speed of 8Mbps or higher, while the number of dial-up subscribers declined by 21% over 2009–2010, with about 18.8 gigabytes of data being downloaded per internet subscriber in December 2010, up by 28.8% on the previous year, and with major growth in the downloading of video content.. Change ), You are commenting using your Facebook account. Social media platforms are the driver of this convergence, individuals are engaged in the online communication from one to one, one to many and many to many, aiming for an ongoing participation. So, as the Time Magazine cover tells “You, yes you. Find the radius and interval of convergence: sum of (x^n)/(2n - 1) from k = 1 to infinity. Historically, there has been more extensive regulation applied to the media which has been publicly available or distributed (cinema, radio and television) than towards print media (books, newspapers, magazines) whose distribution and consumption were considered to be more private and personal in nature. PercentageOfHouseholdsEstimates2011p7.pdf> at 26 July 2011. In 2009, 92% of child internet users accessed the internet from home, 86% accessed it from school, and 45% from public libraries and internet cafes.. Finally do you think media convergence is good for the news industry? The sport has a long heritage in UK and has the most prestigious premiership in the world and has attracted players from all four corners of the globe. For example, you now have the ability to watch television or movies on your smartphones. Along with increasingly providing audience’s opportunity in participation and interactivity with the production company, this supports what Jenkins called “participatory culture”. Now you can literally take your television, Blu-ray player, and Nintendo with you in your pocket. Media scholar Henry Jenkins theorized that there are actually five categories of convergence that we see today. This has also led to a lack of dependence of the consumers on any particular media which in turn translates to lesser loyalty. We constantly evolve and find new and more efficient means to make life more convenient. Get the unbiased info you need to find the right school.  Organisation for Economic Co-operation and Development, Policy Considerations for Audio-Visual Content Distribution in a Multiplatform Environment (2007), 17–18. Did you know… We have over 220 college They have capitalized on this opportunity and the audience sentiment by branding themselves. A second piece of cultural convergence involves the way everyday citizens participate in it. It works on a franchise model where each of team is owned by an industrialist, a celebrity or is a joint venture. Its motivated people to change their own life to a more active one, to be the productive and the powerful avatar in real life. YouTube is the best example of the new media that is called peer to peer networking that shows that this pattern is becoming more powerful. Parallels can be drawn between the sports industry in India and in nations abroad which in turn would help marketing sports, teams and clubs as brands in a nation like India- which is a burgeoning economy and holds great prospects for such brands. Dillan Theckedath and Terrence J. Thomas, “Media Ownership and Convergence in Canada,” Library of Parliament Research Publications, Industry, Infrastructure and Resources Division (10 April 2012). India has two religions Bollywood and Cricket and the whole country was awestruck when the two joined hands.  Digital Switchover Taskforce, Are you ready for Digital TV? There are more ‘satellite fans’ to the NBA. Everything is now changed comparing to the past, how we search for news, how we read the news, how we interact and engage with the news, Even the news platforms have been integrating themselves for this change. - Definition & Explanation, UExcel Workplace Communications with Computers: Study Guide & Test Prep, Effective Communication in the Workplace: Certificate Program, Introduction to Human Resource Management: Certificate Program, DSST Human Resource Management: Study Guide & Test Prep, College Macroeconomics: Homework Help Resource, Introduction to Management: Help and Review, Business 104: Information Systems and Computer Applications, Principles of Management: Certificate Program, CSET Business Subtest III (177): Practice & Study Guide, The BRIE Model: Definition, Application & Techniques, Quiz & Worksheet - Web Page Design & Programming Languages, Quiz & Worksheet - How the World Wide Web Works, Quiz & Worksheet - Workgroup Application Software for Business Teams, Quiz & Worksheet - Technical Components of the Internet, Quiz & Worksheet - Types of Internet Communication & Social Media, CPA Subtest IV - Regulation (REG): Study Guide & Practice, CPA Subtest III - Financial Accounting & Reporting (FAR): Study Guide & Practice, ANCC Family Nurse Practitioner: Study Guide & Practice, The Role of Economic Institutions & Governments In the Economy, Top 20 K-6/8 School Districts for Teachers in Massachusetts, Coronavirus Education Trends: Learning Pods, Microschools and Zutors, College Student's Guide for Minimizing & Managing School Stress During COVID-19, Top 50 K-12 School Districts for Teachers in Massachusetts, History & Its Relationship to Other Academic Disciplines, Wide-Area Wireless Communication: Microwave, Satellite, 3G, 4G & WiMAX, No Taxation without Representation: Meaning & Explanation, Euthenics & Euphenics: Definitions & Examples, Contingencies & Commitments Documentation: Recognition & Disclosure Requirements, Kansas Real Estate Commission: Investigations, Hearings & Appeals, Quiz & Worksheet - Characteristic & Continuous X-Rays, Quiz & Worksheet - Native American Reparations, Quiz & Worksheet - Defining History in Academia, Flashcards - Real Estate Marketing Basics, Flashcards - Promotional Marketing in Real Estate, SAT Subject Test Mathematics Level 1: Tutoring Solution, Middle School World History: Homeschool Curriculum, How to Revise an Essay - LSAT: Tutoring Solution, Quiz & Worksheet - Sales, Property & Income Tax in Accounting, Quiz & Worksheet - Equivalent Expressions and Fraction Notation, Quiz & Worksheet - Interdisciplinary Approaches to Job Design, Quiz & Worksheet - Graph Rational Numbers on a Number Line, What Is Action Research?
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