what is convergence in media
Convergence is the process where several media channels come together to exist and operate in synergy. Lawson-Borders (2006) believes that convergence is as a possible field that to use computers and the internet to deliver multimedia contents when collaboration happens between print and broadcast. (See also Royal Commission on Corporate Concentration). This breaks media silos and unhitches content from its original devices – to be accessible across device. Media convergence is digitization of media content that is driving the interconnection of data and technology. Media convergence is the joining, or ''converging,'' of distinct technologies into one. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Simply put, it is the coming together of traditional and digital media. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Fewer large companies own more media properties. It takes completely separate ideas and smashes them together, so … First, digitization. Second, corporate concentration. These factors have allowed media conglomerates to own different kinds of media (e.g., TV and radio stations and newspapers) in the sam… Convergence is known broadly as the coming together of computing, telecommunication, and media in a digital environment In.1978, the term Convergence was first coined by Nicholas Negroponte which stated that modern devices in combination with technology, social media, and internet form the basic structure of Convergence in media, It brings together the “3 C’s”,i.e communication, … The economic strategy of media convergence (also known as media consolidation, media concentration or economic convergence) is a product of three elements. Economic convergence is when a single company has interests across many kinds of media. In some cases, mul… Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. And third, government deregulation. In addition, media convergence is an inevitable result of the development of media. It usually involves a process that decouples content from media, allowing the same story or entertainment to exist in multiple forms. It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet.
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